Mighty Good Co.
BACKGROUND
During the COVID-19 pandemic, I saw a gap in the enamel pin market and a rise in popularity. So, I created this company to learn the ins and outs of starting and running a business. I was able to get hands on experience in creating a brand, sourcing, business management, and consumer interaction.
THE RESULTS
137+ Five Star Reviews
Over 25k views
Sold globally
Designs bought and sold by Amazon
BRANDING
Through the physical pins themselves to the brand story we wanted to infuse a positive message. By including special packaging or handwritten letters the customer has a moment of excitement and joy in their day.
PINSTORY
Creating designs was focused on looking at trends, polling social media, and looking for consumer gaps. For instance, with the 2020 election coming up we wanted to make a pin encouraging people to go out and vote. Through research and connecting with our community we created this design that sold out in a day! We created another batch that sold out in three days!
