Procter & Gamble
EXPERIENCE
During my time at Procter & Gamble I worked in the Fabric Care Brand Expression Studio on Tide, Downy, Bounce, Gain, and more.
I acquired a diverse range of experiences working with e-content,
in-store experiences, AI, and overall brand identity.
Due to the confidentiality of my work, I am unable to showcase my work online. However, I am happy to personally walk through projects upon request.
RESPONSIBLITIES
Piloted AI programs and developed learning plans
for future company usage.
Developed instore activations gaining new retailers through innovative and impactful designs.
Conducted research on design trends and competitor analysis to inform design decisions.
Supported the development of brand identities and maintaining brand consistency across all materials.
Assisted in the production process, including preparing files for print or digital distribution.